ONE MORE MILESTONE-SADA

ONE MORE
MILESTONE


SADA OF TAMIL SUPER HIT ANNIYAN FAME MAKES HER DEBUT IN THE MALAYALAM FILM NOVEL DIRECTED BY EAST COAST VIJAYAN, WRITES KK MOIDU

CINEMA
With her debut in aMalayalam film,
Sada has become an all-rounder in
the South Indian film industry. She has already played lead roles in Telugu, Tamil
and Kannada films.
Earlier, she gained the
Malayalam film industries’ attention
by replacing Nayanthara in an
item number in a Suresh Gopi
starrer Janmam, directed by Joshi.
The film is not yet released.
Her dream to work for a fulllength
Malayalam film is fulfilled
in Novel, in which Jayaram plays
her male lead.
Novel is an impressive love
story and is noted for its music
which is composed by
Balabhaskar, Jayachandran and
Ghazal singer Umbayee. Other
important roles in the film are
being played by Innocent, Jagathy,
Nedumudi Venu, Ganesh Kumar
and Indrans.
Novel is the first directorial venture
of Dubai-based businessman
East Coast Vijayan, a well-known
stage show organiser, lyricist and
producer of successful Malayalam
music albums.
Apart from producing and
directing the film, he is also writing
the script and lyrics for the
film.
Jayaram acts in the title role of
Novel. Although Jayaram is a good
actor and has proved his talent earlier,
his career has been going
through a lean period for sometime.
The film’s success will give
him some relief and for newcomer
Sada, the success of the film is necessary.
Sada was born on Feb. 17, 1984
in a Marathi Bohra Muslim family
as Sadhaaf Mohammed Syed in
Ratnagiri, Maharashtra. The five
feet four inches tall actress is the
only daughter of her parents. Her
screen name Sada is taken from her
real name and her pet name
“darlo.”
Although Marathi is her mother
tongue, she is capable of understanding
the dialogues of other language
films. In fact, that made her
a favourite of the industry.
Sada did her schooling in
Mumbai Sacred Hearts Convent.
After 12th standard, she completed
her first semester in Engineering
in Information Technology at
SNDT College of Engineering in
Mumbai. She is also a trained
Kathak dancer.
Sada made her debut in the
Telugu film Jayam directed by Teja
opposite Nitin. However, her
launching vehicle didn’t give her a
chance to shine in the industry. Her
hard work and efforts went unnoticed.
But her acting in the Tamil
remake of the same film opposite
Ravi became a blockbuster.
Sada won the best newcomer
Filmfare Award for her performance
as Sujatha in Jeyam. She
became a much sought-after actress
in Tamil. Jayam in Tamil was
directed by M Raja.
After the success of Jeyam, she
discontinued her studies and took
up acting seriously. Then, offers
started coming in. She played the
lead against Madhavan in Ethiri.
The film was directed by KS
Ravikumar and the music was
composed by Yuvan Shankar Raja.
The duo Madhavan-Sada were
again cast in Priyasakhi directed by
KS Adhiyaman. The duo is making
a hat-trick in lead roles in the forthcoming
film Leelai.
Leelai, directed by Kona
Venkat, is now being made in
Telugu as Adi Oka Idhi. In yet
another Tamil hit Varnajalam, she
played the lead against Srikanth.
The film’s story, screenplay, dialogues
and the direction were done
by Nagulan Ponnusamy with music
composed by Vidyasagar.
Sada’s real break came when
she was paired with Vikram in
Anniyan. The film directed by veteran
Shankar was released in 2005
and is her career best so far.
Anniyan was a superhit in Tamil
Nadu and its dubbed version
Aparichithudu in Telugu was a box
office hit in neighbouring Andhra
Pradesh. The film was not only
noticed for its theme, technical perfection
and performance of the
artistes but also for the music by
Harris Jayaraj.
Although Anniyan became the
biggest hit in her career, the film’s
success did not bring her many
opportunities in Tamil.
Sada tried her luck in Kannada
films. She made her debut in
Monolisa which was directed by
Indrajith Lankesh. She gained the
industry’s attention in her maiden
venture. She played a meaty role in
the suspense thriller Mohini directed
by SV Rajendra Singh Babu.
The actress also made her
Bollywood entry opposite Hyder
Khan, brother of Aamir Khan in Sirf
Romance......Love By Chance.
Things changed for her after acting
opposite Ajith in Tirupati and the
recent Jeeva directed Unnale
Unnale. That made her busy in the
Tamil film industry again.
Bangalore-based model and newcomer
Vinay played the male lead in
Unnale Unnale. The film has two
heroines, Sada and Tanisha, sister of
Bollywood actress Kajol.
A musical hit, Unnale Unnale
was released on Tamil New Year and
it is a big hit of 2007.
The film’s director, who was also
a cinematographer, Jeeva, died last
month in Russia. The film was
dubbed in Telugu as Neevalle
Neevalle.
In the upcoming Telugu film
Classmates, Sada is playing the lead
opposite Sumanth. The film, a
remake of Malayalam blockbuster
of the same title is directed by K
Vijay Bhaskar.
In the forthcoming film Shankar
Dada Zindabad, her male lead is the
megastar of Telugu cinema,
Chiranjeevi. Sada plays one of the
heroines’ role in the film. It is directed
by Prabhu Deva.
In another film Love Game
directed by Srinivas, Sada is appearing
as one of the love interests of
Randeep Hooda.
The film has six other heroines
played by Riya Sen, Jesse
Randhawa, Divya Dutta, Rituparna
Sengupta, Kalpana Pandit and Rakhi
Sawant.
Sada proved herself a good
actress with her performances as village
girls as well as modern characters.
She has also performed in Mani
Ratnam’s stage show Netru Indru,
Naalai along with other stars.
Sada is a music lover and her
favourite music directors are AR
Rahman and Haaris Jeyaraj.
Although she is busy in other language
films, she has found time to
play the heroine in Novel.
One of the main reasons for
accepting the offer may be that the
Malayalam industry is lucky for
heroines from other states.
Even if her debut film Novel does
not do well, she is sure she will get
offers for playing lead roles opposite
Malayalam front liner’s.
But the million dollar question
now is whether an actress like Sada,
whose income per film in other
languages is around Rs2,000,000,
will continue in the low-remunerated
Malayalam industry. Or is her
debut in Malayalam only for completing
the circle?