FOR PUBLISHING FILM NEWS, PROFILE, INTERVIEW, PREVIEW, REVIEW AND OTHER ARTICLES.
Friday, January 25, 2008
ONE MORE MILESTONE-SADA
ONE MORE MILESTONE
SADA OF TAMIL SUPER HIT ANNIYAN FAME MAKES HER DEBUT IN THE MALAYALAM FILM NOVEL DIRECTED BY EAST COAST VIJAYAN, WRITES KK MOIDU
CINEMA With her debut in aMalayalam film, Sada has become an all-rounder in the South Indian film industry. She has already played lead roles in Telugu, Tamil and Kannada films. Earlier, she gained the Malayalam film industries’ attention by replacing Nayanthara in an item number in a Suresh Gopi starrer Janmam, directed by Joshi. The film is not yet released. Her dream to work for a fulllength Malayalam film is fulfilled in Novel, in which Jayaram plays her male lead. Novel is an impressive love story and is noted for its music which is composed by Balabhaskar, Jayachandran and Ghazal singer Umbayee. Other important roles in the film are being played by Innocent, Jagathy, Nedumudi Venu, Ganesh Kumar and Indrans. Novel is the first directorial venture of Dubai-based businessman East Coast Vijayan, a well-known stage show organiser, lyricist and producer of successful Malayalam music albums. Apart from producing and directing the film, he is also writing the script and lyrics for the film. Jayaram acts in the title role of Novel. Although Jayaram is a good actor and has proved his talent earlier, his career has been going through a lean period for sometime. The film’s success will give him some relief and for newcomer Sada, the success of the film is necessary. Sada was born on Feb. 17, 1984 in a Marathi Bohra Muslim family as Sadhaaf Mohammed Syed in Ratnagiri, Maharashtra. The five feet four inches tall actress is the only daughter of her parents. Her screen name Sada is taken from her real name and her pet name “darlo.” Although Marathi is her mother tongue, she is capable of understanding the dialogues of other language films. In fact, that made her a favourite of the industry. Sada did her schooling in Mumbai Sacred Hearts Convent. After 12th standard, she completed her first semester in Engineering in Information Technology at SNDT College of Engineering in Mumbai. She is also a trained Kathak dancer. Sada made her debut in the Telugu film Jayam directed by Teja opposite Nitin. However, her launching vehicle didn’t give her a chance to shine in the industry. Her hard work and efforts went unnoticed. But her acting in the Tamil remake of the same film opposite Ravi became a blockbuster. Sada won the best newcomer Filmfare Award for her performance as Sujatha in Jeyam. She became a much sought-after actress in Tamil. Jayam in Tamil was directed by M Raja. After the success of Jeyam, she discontinued her studies and took up acting seriously. Then, offers started coming in. She played the lead against Madhavan in Ethiri. The film was directed by KS Ravikumar and the music was composed by Yuvan Shankar Raja. The duo Madhavan-Sada were again cast in Priyasakhi directed by KS Adhiyaman. The duo is making a hat-trick in lead roles in the forthcoming film Leelai. Leelai, directed by Kona Venkat, is now being made in Telugu as Adi Oka Idhi. In yet another Tamil hit Varnajalam, she played the lead against Srikanth. The film’s story, screenplay, dialogues and the direction were done by Nagulan Ponnusamy with music composed by Vidyasagar. Sada’s real break came when she was paired with Vikram in Anniyan. The film directed by veteran Shankar was released in 2005 and is her career best so far. Anniyan was a superhit in Tamil Nadu and its dubbed version Aparichithudu in Telugu was a box office hit in neighbouring Andhra Pradesh. The film was not only noticed for its theme, technical perfection and performance of the artistes but also for the music by Harris Jayaraj. Although Anniyan became the biggest hit in her career, the film’s success did not bring her many opportunities in Tamil. Sada tried her luck in Kannada films. She made her debut in Monolisa which was directed by Indrajith Lankesh. She gained the industry’s attention in her maiden venture. She played a meaty role in the suspense thriller Mohini directed by SV Rajendra Singh Babu. The actress also made her Bollywood entry opposite Hyder Khan, brother of Aamir Khan in Sirf Romance......Love By Chance. Things changed for her after acting opposite Ajith in Tirupati and the recent Jeeva directed Unnale Unnale. That made her busy in the Tamil film industry again. Bangalore-based model and newcomer Vinay played the male lead in Unnale Unnale. The film has two heroines, Sada and Tanisha, sister of Bollywood actress Kajol. A musical hit, Unnale Unnale was released on Tamil New Year and it is a big hit of 2007. The film’s director, who was also a cinematographer, Jeeva, died last month in Russia. The film was dubbed in Telugu as Neevalle Neevalle. In the upcoming Telugu film Classmates, Sada is playing the lead opposite Sumanth. The film, a remake of Malayalam blockbuster of the same title is directed by K Vijay Bhaskar. In the forthcoming film Shankar Dada Zindabad, her male lead is the megastar of Telugu cinema, Chiranjeevi. Sada plays one of the heroines’ role in the film. It is directed by Prabhu Deva. In another film Love Game directed by Srinivas, Sada is appearing as one of the love interests of Randeep Hooda. The film has six other heroines played by Riya Sen, Jesse Randhawa, Divya Dutta, Rituparna Sengupta, Kalpana Pandit and Rakhi Sawant. Sada proved herself a good actress with her performances as village girls as well as modern characters. She has also performed in Mani Ratnam’s stage show Netru Indru, Naalai along with other stars. Sada is a music lover and her favourite music directors are AR Rahman and Haaris Jeyaraj. Although she is busy in other language films, she has found time to play the heroine in Novel. One of the main reasons for accepting the offer may be that the Malayalam industry is lucky for heroines from other states. Even if her debut film Novel does not do well, she is sure she will get offers for playing lead roles opposite Malayalam front liner’s. But the million dollar question now is whether an actress like Sada, whose income per film in other languages is around Rs2,000,000, will continue in the low-remunerated Malayalam industry. Or is her debut in Malayalam only for completing the circle?